When we make decisions or when we think our brain 
does not use any equations or math models. Our behaviour is fruit of 
certain hard-wired instincts and experience that is acquired during our 
lives and stored as patterns (or attractors). We sort of "feel the 
answer" to problems no matter how complex they may seem but without 
actually computing the answer. How can that be? How can a person (not to
 mention an animal) who has no clue of mathematics still be capable of 
performing fantastically complex functions? Why doesn't a brain, with 
its immense memory and computational power, store some basic equations 
and formulae and use them when we need to make a decision? Theoretically 
this could be perfectly feasible. One could learn equations and 
techniques and store them in memory for better and more sophisticated 
decision-making. We all know that in reality things don't work like 
that. So how do they work? What mechanisms does a brain use if it is not
 math models? In reality the brain uses model-free methods. In Nature 
there is nobody to architecture a model for you. There is no 
mathematics in Nature. Mathematics and math models are an artificial 
invention of man.  Nature doesn't need to resort to equations or other 
analytical artifacts. These have been invented by man but this doesn't 
mean that they really do exist. As Heisenberg put it, what we see is not 
Nature but Nature exposed to our way of questioning her. If we discover 
that "F = M * a" that doesn't mean that Nature actually  computes this 
relationship each time a mass is accelerated. The relationship simply 
holds (until somebody disproves it).
Humans (and probably also animals) work based on  
inter-related fuzzy rules which can be organised into maps, such as the 
one below. The so-called Fuzzy Cognitive Maps are made of nodes 
(bubbles) and links (arrows joining the bubbles). These links are built 
and consolidated  by the brain as new information linking pairs of 
bubbles is presented to us and becomes verifiable. Let's take highway 
traffic (see map below). For example, a baby doesn't know that "Bad 
weather increases traffic congestion". However, it is a conclusion you 
arrive at once you've been there yourself a few times. The rule gets 
crystallised and remains in our brain for a long time (unless  sometimes
 alcohol dissolves it!). As time passes, new rules may be added to the 
picture until, after years of experience, the whole thing becomes a 
consolidated body of knowledge. In time, it can suffer adjustments and 
transformations (e.g. if new traffic rules are introduced) but the 
bottom line is the same. There is no math model here. Just functions 
(bubbles) connected to each other in a  fuzzy manner, the weights being 
the fruit of the individuals own experience.
As a person gains experience, the rules (links) 
become stronger but, as new information is added, they can also become 
more fuzzy. This is the main difference between a teenager and an adult.
 For young people - who have very few data points on which to build the 
links - the rules are crisp (through two data point a straight line 
passes, while it is difficult for 1000 points to form a straight line - 
they will more probably form something that looks like a cigar). This is
 why many adults don't see the world as black or white and why they tend
 to ponder their answers to questions. Again, the point is that there is
 no math model here. Just example-based learning which produces sets of 
inter-related Fuzzy Cognitive Maps that are stored in our memory. 
Clearly, one may envisage attaching a measure of complexity to each such
 map.
OntoSpace, our flagship product, functions in a 
similar manner. It doesn't employ math models in order to establish 
relationships between the parameters of a system or a process. 
Essentially, it emulates the functioning of the human brain. 
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